Post by account_disabled on Dec 24, 2023 2:53:44 GMT -5
Quite a few advertisers make their way (consciously or unconsciously) with their advertising on far-right websites that very insolently disseminate a veritable litany of "fake news" on the Internet and also promote corrosive hate speech. And although they sometimes insist on looking the other way, advertisers and those who make decisions on their behalf play a major role in stopping two of the great scourges of the 21st century: fake news and " "hate speech." «Those who make economic decisions have an overwhelming influence. With their money they determine, at the end of the day, in what type of society they are going to offer their products. Those who take their responsibility seriously and stand up for freedom of the press and independent media and fight against fake news also ultimately decide the state of our society ," emphasizes Julia Jäkel, CEO of the publishing house.
German Gruner + Jahr (G+J) in a post recently published on LinkedIn . Jäkel denounces that unfortunately today many companies continue to advertise far-right websites such as Breitbart and T heGateWay , leaving their Phone Number List corporate responsibility completely in the background. It's time to shape corporate responsibility with a focus on the media A few years ago, the CEO of G+J also lamented that many advertised that they poured a large part of their budgets into Google, Facebook, Amazon and other digital giants and left, instead, the crumbs to other media that do serve society. with quality journalistic content. This way of acting has, in Jäkel's opinion, devastating consequences . "When journalism ends up being consumed, we will come face to face with a great poverty of spirit," he warns. That is why "there is no choice but to fight with passionate passion for journalism.
For journalism that is not bought, that is not at the mercy of lies and that strives to differentiate what is true from what is false, he emphasizes. « Unknowingly, many very important actors in the economy are financing the growth of a new and unreliable media landscape that contributes to the dissemination of fake news and hate speech . It is evident that no decision-maker in the area of marketing and advertising does this on purpose. Nobody has on their radar each and every one of the articles that see the light of day on the Internet. But that is exactly where the danger lies and also the opportunity. Those who make decisions have a lot of influence and with their decisions they contribute to shaping the society in which they operate," he points out. To stop "fake news" and "hate speech," Jäkel proposes a code of corporate responsibility for the media , a regulation that encourages advertisers to recognize the value of truthful journalism, which benefits the public through its content. society in general.
German Gruner + Jahr (G+J) in a post recently published on LinkedIn . Jäkel denounces that unfortunately today many companies continue to advertise far-right websites such as Breitbart and T heGateWay , leaving their Phone Number List corporate responsibility completely in the background. It's time to shape corporate responsibility with a focus on the media A few years ago, the CEO of G+J also lamented that many advertised that they poured a large part of their budgets into Google, Facebook, Amazon and other digital giants and left, instead, the crumbs to other media that do serve society. with quality journalistic content. This way of acting has, in Jäkel's opinion, devastating consequences . "When journalism ends up being consumed, we will come face to face with a great poverty of spirit," he warns. That is why "there is no choice but to fight with passionate passion for journalism.
For journalism that is not bought, that is not at the mercy of lies and that strives to differentiate what is true from what is false, he emphasizes. « Unknowingly, many very important actors in the economy are financing the growth of a new and unreliable media landscape that contributes to the dissemination of fake news and hate speech . It is evident that no decision-maker in the area of marketing and advertising does this on purpose. Nobody has on their radar each and every one of the articles that see the light of day on the Internet. But that is exactly where the danger lies and also the opportunity. Those who make decisions have a lot of influence and with their decisions they contribute to shaping the society in which they operate," he points out. To stop "fake news" and "hate speech," Jäkel proposes a code of corporate responsibility for the media , a regulation that encourages advertisers to recognize the value of truthful journalism, which benefits the public through its content. society in general.