Post by account_disabled on Dec 20, 2023 5:02:40 GMT -5
Moreover, some fairly well-known “I can't support you publicly but you are totally right”. Since then, most of the articles in which I discuss SEO are always criticized by the same people, who believe they have THE truth on the subject. I do not question their skills, but I note that apart from pithy criticisms, I do not read many counter-arguments. These reviews are not published on LinkedIn or on Facebook, but sometimes on my blog (in comments) and most of the time on Twitter. I deplore this functioning of the web where criticisms are poured out just because we have a different point of view.
In my publications, I try not to simply state facts without argument, without basing myself on Email Data a study, on another publication or on concrete elements or customer cases. Lapidary criticism and insults are quite easy and within everyone's reach, counter-argumentation is a little more difficult. The convictions that I have been able to acquire on digital, digital marketing, SEO, content marketing, marketing automation, social selling... come from the fact that I have never limited myself to believing what I have read or heard or what was said to me on these subjects. When I launched into the digital adventure (in 2009), there was relatively little training on these subjects. Some themes did not yet exist. I only followed one training course, funded by my employer as part of the PSE, that of Olivier Duffez from Webrankinfo .
Everything else: inbound, content, email marketing, big data… I learned it on my own. I am self-taught in digital marketing. So I developed my expertise and formed my beliefs, not only by reading a lot and attending many conferences, but also by taking a step back and testing a lot of things. I never limited myself to applying what I had read without thinking about it and without testing. I'm not saying I'm right. I have quite strong convictions and they are, in general, all well-reasoned. I do not claim that the services I provide with my network of partners are the best, but it is clearly different. A priori, there are quite few of us in France who have developed approaches different from what the majority of consultants, experts, specialists or agencies do.
In my publications, I try not to simply state facts without argument, without basing myself on Email Data a study, on another publication or on concrete elements or customer cases. Lapidary criticism and insults are quite easy and within everyone's reach, counter-argumentation is a little more difficult. The convictions that I have been able to acquire on digital, digital marketing, SEO, content marketing, marketing automation, social selling... come from the fact that I have never limited myself to believing what I have read or heard or what was said to me on these subjects. When I launched into the digital adventure (in 2009), there was relatively little training on these subjects. Some themes did not yet exist. I only followed one training course, funded by my employer as part of the PSE, that of Olivier Duffez from Webrankinfo .
Everything else: inbound, content, email marketing, big data… I learned it on my own. I am self-taught in digital marketing. So I developed my expertise and formed my beliefs, not only by reading a lot and attending many conferences, but also by taking a step back and testing a lot of things. I never limited myself to applying what I had read without thinking about it and without testing. I'm not saying I'm right. I have quite strong convictions and they are, in general, all well-reasoned. I do not claim that the services I provide with my network of partners are the best, but it is clearly different. A priori, there are quite few of us in France who have developed approaches different from what the majority of consultants, experts, specialists or agencies do.