Post by account_disabled on Oct 29, 2023 22:46:02 GMT -5
Alignment, bold and italics, emoji, colors of the text and its CTAs... what is the right style to adopt to increase the opening, reading and CTR rates of your email marketing campaigns ? Each email is a case in itself and must be constructed based on the objective and type of content it conveys. However, we can identify some style features that improve the readability of your emails and improve their performance. Obviously we can't start from one fact around % of newsletters are opened from mobile, so let's make sure we have a responsive layout. Over % of users may not open the email if it is not responsive and over % may unsubscribe. Let's pay attention.
To refer to what was said in the introduction, test all newsletters photo editing servies before sending them to customers. Send them internally and test, link, display in different email clients or on mobile, that the photos are visible, that the buttons work, that the Facebook button links to your page and not to that of a competitor. Maximum attention. The most common pixel size for a newsletter is between and pixels wide. Emails with texts that are too long more than , characters perform % less and those with texts that are too short under characters convert about % less than emails containing reasonably long text between and , characters.
We try to maintain a top to bottom reading order as the information becomes less interesting. Users spend too little time on newsletters and relevant content must immediately catch the eye. We are looking for a subject for the email that stimulates the curiosity of our customers, given that that is the first point of contact and what makes the decision whether to open or not. We try to replace, as far as possible, images with text because as you know.
To refer to what was said in the introduction, test all newsletters photo editing servies before sending them to customers. Send them internally and test, link, display in different email clients or on mobile, that the photos are visible, that the buttons work, that the Facebook button links to your page and not to that of a competitor. Maximum attention. The most common pixel size for a newsletter is between and pixels wide. Emails with texts that are too long more than , characters perform % less and those with texts that are too short under characters convert about % less than emails containing reasonably long text between and , characters.
We try to maintain a top to bottom reading order as the information becomes less interesting. Users spend too little time on newsletters and relevant content must immediately catch the eye. We are looking for a subject for the email that stimulates the curiosity of our customers, given that that is the first point of contact and what makes the decision whether to open or not. We try to replace, as far as possible, images with text because as you know.